Graphic manual and marketing plan of high school ISŠTE Sokolov

16. Květen 2011 - Marketing and corporate identity is not only a necessity in large corporations. The proof is a progressive high school ISSTE (Integrated Secondary Technical School of Economics) in Sokolov.

Modern but also pragmatically thinking leadership of the school reached the measure, which is already in the western world as the standard across all business disciplines, as well as in education. What are we talking about? The modern logo, graphic manual and marketing strategies that will decide on further development of education in the Sokolov district

Our company took part in two tenders, which then won and started work on developing marketing and graphic identity of the school, which will soon be on their own and new. Intensively working on a brand new, modern-looking building, designed by Ing. Arch. Roman Koucký. Logo creates a direct link to the focus and activities of the school. Of course, the author of the logo graphic designer and consultant Pavel Kroupa took into account the new architecture school building, and visions for the future. The new grahic symbol of the new logo is closest to the existing school logo.

Fan lines, reminiscent of the open book of their number (23) refers to the number of study subjects. The brand industry is always determined by a "sheet" and the color works as a virtual dividing line between the texts. Used UBUNTU font is representative of sans serif fonts whose uncomplicated design and good readability meets the needs of corporate design school with a technical focus. At present, our company has also started working on marketing plan of the school, which  should  bring a fresh perspective on a traditional school and increase the interest of new students.   

TIP: See the complete design manual.